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Oopsie Daisies

Comfort Begins With A Biscuit

Oopsie Diasies is a NOLA Southern-inspired boulangerie and market goods brand offering fresh baked goods and scratch-made flavored butters and hot honey. Granny Daisy is the true inspiration behind the concept; full of laughter, warmth and the smell of fresh baked biscuits every morning. Oopsie Daisies embraces the beauty of imperfection—blending a mix of historical charm and bold, modern twist, creating an experience that turns happy accidents into something special.

Role   Personal Concept

Services   Brand Identity, Copywriting, Collateral Design, Packaging Design

"Oopsie Daisies" custom type yellow window vinyl of a storefront of bakery goods
Oopsie Daisies southern boulangerie & market goods lockup with bee and daisy illustration in navy on a yellow background
pad of butter on a buttermilk biscuit on a small plate

A custom logotype and functional font were created to showcase the liveliness of the brand’s playful approach.

pouring coffee into mug with yellow custom daisy illustration and logomark; photo with long shadows
looking upwards at custom exterior signage oopsie daisies with daisy illustration attached to blue building
Oopsie Daisies' approach juxtaposes old Louisianan victorian architecture drizzled with the warmth and joy found in southern comfort; rich, embellished, and bold.
table setting cast iron skillet with two eggs and a plate of hash browns and sausage
hands holding phone looking at oopsie daisies mobile website
custom honey jar packaging label design "hey, hot honey" and yellow lid with red text reading "honey like a warm hug" on a light green background
long shadows of a custom designed oopsie daisies menu on a wood table
The illustration style is playful with a sense of whimsy; messy, yet all the care in the world and put into the boulangerie.
pile of buttermilk biscuits in a blue towel
custom buttermilk biscuit and butter illustration reads "comfort begins with a biscuit" and victorian inspired border design on yellow background
three sizes of oopsie daisies market "Butter me up smooth herb butter" with bright yellow light on a light green background
custom designed food safe paper with cookies on top
custom to-go bag design with stickers sitting on a table
custom t-shirt pocket logo graphic on a blue shirt with a hand holding a tote bag

Oopsie Daisies Southern Boulangerie extends to Oopsie Daisies Market—a product line of their signature-crafted butters and honeys.

bright field of daisies focusing on the foreground
custom designed menu, tissue paper, rewards card and two hot honey jars on a yellow background
The color palette and type system combine both bold, bright, and playful elements while referencing 1920's NOLA art deco and a twist for the modern eye.
"Staff only — "only oopsies in here"" window vinyl in yellow
hand holding blue stamped "oopsie daisies southern boulangerie & market goods" design and illustration in front of a dark green colored hedge
tightly nestled yellow jar lids with blue text "nothing a pad of butter can't fix"
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